Box Office and Ticketing Policies

Purchasing Tickets

Tickets can be purchased online up to 4 hours before curtain for each performance. To purchase tickets when our box office is closed, please buy online at www.theatrealliance.ws or call 336-723-7777 and leave a message; we will return your call. Tickets can be purchased at the door starting an hour before the performance, but seating is limited, and tickets go fast. Often, performances are sold out in advance. Our box office is open most Friday afternoons from 12:30-3 pm.

2024-2025 Season SixPix (FlexPass)

The THEATRE ALLIANCE SIXPIX gives you the most flexibility in using your season ticket. You can select seats for any performance. You can get one seat for six shows, or get six seats for one show, or split it any way you want! Just use the 11-digit code coupon code to “pay” for the seats you select. You’ll get an email with the coupon code which you use six times during the 2024-2025 season.


Seats for all shows are reserved, each person must have a ticket.  No “babes in arms” or children in laps are permitted. Student and Senior rates are available.

Photos and Video

Please turn off or silence all electronic devices when you enter the theatre. The use of cameras and/or recording devices is strictly prohibited and is illegal by copyright law. Please do not text in the theatre as it is disruptive to other patrons.

Refunds and Exchanges

Unless a performance is canceled, purchased tickets are not refundable. If you wish to exchange tickets for a different performance of the same production, every attempt to accommodate your request will be made. Call the Box Office (336-723-7777) at least 4 hours prior to the performance for which you have reservations. If this is not possible, you can cancel your tickets and your purchase will be considered a tax-deductible donation. A letter or e-mail will be sent to you documenting it.

Inclement Weather

Shows are rarely canceled but in the event that a show is canceled due to inclement weather, power outage, or other circumstances beyond our control, exchanges will be offered to another performance of the same production. There are no refunds. Information regarding cancellations will be listed on our social media sites and ticket holders will be alerted through their e-mail address, if the tickets were purchased online.

Frequently Asked Questions


Theatre Alliance (Jamie Lawson Auditorium at Ihrie Theatre) is located at:
650 W Sixth Street
Winston Salem, NC 27101
(Google Map link)

Theatre Alliance (Beall Theatre) is located at:
651 Pilot View St
Winston Salem, NC 27101
(Google Map link)

Theatre Alliance (Gray Smith Stage) is located at:
Stage 650 W Sixth Street
Parking Lot
(Google Map link)

Production Content

Theatre Alliance brings you a wide variety of exciting and unique productions. The themes and age appropriateness of each one varies by production. Please review the website or social media platforms for additional information about the production content prior to purchasing your tickets and/or attending.


Parking is available in the lot of the theatre as well as the parking lot above the theatre. This is accessible from the street behind the theatre (Pilot View St.) and has stairs that connect to the main entrance.  Handicap accessible parking is available in the lower lot for the Ihrie Theatre and Gray Smith Stage, as well as on-street parking for the Beall Theatre on Pilot View.


The concession stand is open an hour before showtime and during the intermission of each show. A variety of wine, beer, and a full liquor bar (including a show specialty drink) are available along with nonalcoholic beverages, and snacks. All concessions are allowed in the theatre.  Please use the trash and recycling containers as you leave. Please refrain from bringing outside food and beverages of any kind.  We reserve the right to refuse service of alcohol to anyone.  Please have your ID ready when ordering alcoholic beverages.

Dress Code

There is not a specific dress code for the theatre. Dress is generally casual, but feel free to dress up fancy if you feel inclined. You will encounter a range of dress at every performance, so come comfortable!


Unfortunately, pets are not allowed in our performance venues; however, exceptions will be made for trained service animals.


We believe theatre is for everyone and that no one should be denied the joy of live theatre. If you or someone you know has limited financial resources to attend a performance, please contact us. We have many volunteer opportunities to help people see our productions. In addition, we may extend complimentary seating when a need is determined.

Discrimination Statement

Winston Salem Theatre Alliance does not tolerate discrimination of any kind within our organization or on our property. All are welcome to enjoy our venues.


No weapons, visible or concealed, are allowed on our campus.


Unruly or disruptive patrons will be asked to leave the premises without a refund.

Have any questions?